Web design, often overlooked, plays a huge role in website rankings. As people browse online for answers, search engines have found ways to rank the websites. These methods do a great job in producing high-quality content—including those with great web design.

Businesses that think of transitioning into the digital space should consider their website’s design, not for the aesthetics alone, but for the job it does for search result rankings on search engines.

1. Visibility on Search Engines

Having a website is only the first step in building a brand’s online presence. Another part of it is ranking and being visible on search engines. However, it’s easier said than done. Ranking on search engines isn’t as easy as it was before.

As one of the leading search engines worldwide, Google has implemented algorithms that help people get the best results possible online. As people need more accurate answers, Google’s algorithm depends on a website’s layout, content, and keywords to rank its content online, making it impossible to publish and get the best results right away simply.

2. Web Design and SEO

People must understand the link between web design and SEO. Web design isn’t only about how a website looks for the users but also about how usable it is for every user possible. A web design that is compatible with SEO is likely to draw more traffic. It’s also crucial for business owners to be aware of SEO’s importance in web design and its value to the design process.

A website, not SEO-ready, is a website that’s likely to fail in search engine rankings. Therefore, integrating SEO with web design is a consideration every web developer should practice all the time, including aspects such as navigation, linking, and content.

3. Content, Keywords, and Links

Content published on websites carries most of the load in SEO success. During the building process of your website, it’s better to let the web designer know what your business entails. In effect, it makes it possible for lists of keywords to be selected in the initial stages of development, depending on which ones users are likely to search for while browsing.

Content is essential in SEO, but publishers should avoid unethical practices that might flag their website. Search engines have become keener against websites that practice keyword stuffing and other forms of SEO malpractice. If possible, mention a keyword once or twice, depending on the need, and leave it be. 

Meanwhile, for links, it’s vital to keep links at a minimum and in necessary functions only, such as citing or directing to other websites.

4. SEO-Compliant Site

Search engine optimization requires people to follow a set of rules to help their content rank. If not, your website may be subject to ranking disqualification, meaning it will not be seen on the first pages of search results. If you’re not sure about the current SEO rules of leading search engines, it’s time to consult a professional web design service to help your website become SEO-compliant.

Producing an SEO-compliant website helps search engine crawlers search the totality of your website easier for rankings. Most of the time, technology and navigation are among the factors considered in search engine optimization. Therefore, ensure that SEO is incorporated into your website design process right from the start.


As web designers gain more access to more technology and options than before, optimizing a website has become a walk in the park. Although Google and other search engines have become keener in setting rules for the digital space, search result rankings still fall within the constraints of SEO and fair optimization practices. As soon as web design and good SEO intertwine, a website should rank high in no time.

Symmetric Design is a digital advertising agency in Tulsa focused on bringing search engine optimization and web design together. We want your website to rank better on search engines. Stay on top of the results by scheduling an appointment with our talented team today.