User Intent: A Great Marketing Method for Your Business

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Businesses often rely on many marketing strategies that will greatly help boost their sales. Their plans would work most of the time, and they would enjoy a few months of continuous sales and consistent lead generation. However, there is one thing that digital marketers often overlook while they are trying to spread the branding message. That is the realization that the Google search functionality is a very powerful yet underutilized tool.

There may be no relation between marketing and the search engine for many uninitiated marketing newbies. However, for experienced practitioners, it is all about optimizing the platform to rank higher amongst the countless search results. 

User intent is often ignored as it solely focuses on what the target market is looking for, but do not forget that the market’s need is what you should focus on, as it spells perfect opportunity for you. If you want to know more about user intent, what it’s all about, and what it has to offer towards a blooming company, look no further than the following pieces of information we have written below.

First of All, What Is User Intent?

Basically, user intent refers to what the target market is looking for whenever they use Google’s search engine. It answers the question as to what they intend to find.

People have different reasons to use the platform to find what they are looking for. The solutions are the answers, while the intent is the question. You may argue that the inquiries or keywords they have typed are the questions themselves, but those are merely commands they would have to input for Google to recognize what they are really looking for.

Of course, they do not always find their answers with just one try. If you happen to type the word apple, Google may give you a mixed bag of fruits and a smartphone brand. A more specific keyword may work in your favor; nonetheless, you will still get your answers after just a few tries.

How Does User Intent Help Companies and Digital Marketers?

Those who love to do their market research regularly will be able to take advantage of the keywords and inquiries searched for by the target audience. You cannot fulfill your customers’ needs if you do not even know what they require. By studying their usual searches, you will get a general idea of their inquiries and whether or not you have the products and services they need.

What Are the Types of User Intent?

There are three types of user intent, and they are all straightforward. Informational user intent refers to the need for an answer or information about a certain topic. Navigational user intent is all about trying to get a direct link towards a specific website. Lastly, transactional user intent leads to online transactions and purchases.

By now, you know how important user intent is, as all three would work in a company’s favor with the right amount of marketing and promotional execution online.

Conclusion

User intent isn’t really mainstream knowledge for many, but it is a gold mine that is just waiting to be discovered for modern business and digital marketers. Don’t be left behind and invest in a good market research strategy so that you would know what your target audience’s usual searches are.

Familiarize yourself with its nature, usage, and purpose, and you may just be able to take advantage of the marketing opportunities it can open for your company.

If you are looking for an agency that offers search engine marketing in Tulsa, OK, look no further than our expertise here at Symmetric Design. We are a Tulsa web design company and digital marketing group. Our mission is to serve our clients with high-quality work at a reasonable price. Contact us today and let us work on your user intent strategy.

3 Ways to Enhance Your Email Marketing Strategy

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Email marketing was once a revolutionary marketing tool that can help connect businesses directly with their customers, but as the landscape evolved, other channels like social media advertising, PPC, and SEO took center stage. Of course, these digital marketing solutions prove to be effective tactics designed to strengthen your brand’s credibility and widen visibility, but email marketing remains just as powerful as it was decades ago. 

Email marketing is far from being outdated since it’s a key avenue where your brands can reach prospective or existing customers, so it deserves your attention, too, when you’re thinking about improving your overall marketing pipeline. Seeing the impact email marketing can do on your ROI, here are some simple ways to help get you started on enhancing your email marketing strategy:

Tip #1: Know Your Target Audience

Blasting your emails without any target audience in mind would only reduce the impact of your message since you’re missing your mark, which means your efforts are not resonating with the right customers who can truly benefit from your business. 

If you want to strengthen your email marketing, it’s important to have a clear understanding of who your customers are so you can create relevant content that meets their unique needs, interests, motivations, and pain points. Some questions that can help you narrow down your buyer persona include the following:

  • Where do they live?
  • How much money do they earn?
  • How do they use your products or services?
  • What is their level of education?
  • What are their challenges?
  • Where do they find their content online?

Tip #2: Improve Your Content 

Now that you have a better idea of your target audience, the meat of the matter falls on curating your content to ensure it provides something valuable to your consumers. This involves sharing informational articles, important updates, exclusive deals, along with a strong CTA to guide your readers on the next best course of action. Of course, starting with a catchy subject line is the first step to engaging your consumers and encouraging them to explore what you have to offer in your email! 

Tip #3: Automate Your Email Marketing

Personalizing your email marketing can be challenging and time-consuming, but using automated software can do wonders for streamlining your workflow. It allows you to send emails as soon as the system notices hot leads who show interest in your business—be it through following your social media or subscribing to your newsletter—allowing you to stay on top of your customers without missing a beat.

The Bottom Line: Email Marketing Remains a Strong Marketing Tool Today and Onwards

Building a strong brand identity and marketing strategy is trickier than ever, especially in today’s fiercely competitive landscape. That’s why finding the right expert guidance can give you an edge you can use to propel your business ahead of the saturated marketplace!

Are You Looking for a Digital Marketing Agency in Tulsa, Oklahoma?

Staying on top of trends and testing tried-and-true tactics feels like a slow, tedious process, but our digital advertising experts at Symmetric Design can provide solutions that can improve your marketing pipeline for the long run!

From social media management, SEO, web design, web building to logo design services, contact us today at 918-732-9510 for a free consultation and see what we can do to boost your online presence in more ways than one. 

How Long Does it Take for SEO to Work?

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How Long Does it Take for SEO to Work?

One of the biggest questions SEO experts get asked is, “how long does it take for SEO to work?” While the goal is to improve the website’s ranking as fast as possible, SEO isn’t something that works fast, or that is done once and sticks. Instead, while there is a timeline for when results can start to be seen, there are many variables that can impact how long it takes.

Getting Started with SEO

SEO is not just one thing that is done to boost a website’s ranking. Instead, it’s a collection of techniques, from creating a responsive and user-friendly website to creating compelling content. All of the techniques work together to help the website rank higher. Basically, websites are viewed by a web crawler like GoogleBot that checks out what is on the website and determines how highly the site should be ranked for specific keywords based on various factors. These factors can change, so it’s important to stay on top of SEO trends, but the main goal is to connect searchers with websites that will have the information they’re looking for.

Defining the Results for SEO

When someone asks how long it will take for SEO to work, what they’re wondering is how long it takes for a website to reach one of the top few rankings for relevant keywords. While this is a goal of SEO, it shouldn’t be the only one. Another goal is to keep the website at a higher ranking, which is done through continued optimization. For the timeframe for SEO purposes, however, the focus is on the first goal: the higher ranking. After that, the focus can change to the second goal of keeping that higher ranking.

The Typical Timeframe for SEO to Work

Typically, it takes around four to six months to start seeing results. The timing for this begins whenever the website owner starts working on the optimization of their site. It is possible to see results much faster in some cases, but the results may be a little slower to see in others. It’s also possible to see results faster with some keywords and slower with others. SEO does work, and results will be seen, but it is something that takes time, and patience is needed when optimizing any website.

How the Timeline Can Vary

SEO doesn’t come with guarantees because each business, website, niche, and more comes with variables. The amount of time it can take to see results will depend on the competition, the keywords being ranked for, how fast the web crawlers start indexing the site, and more.

  • Competition – If there is a lot of competition in the same local area, it will take longer to see results. If the area being targeted is global rather than local, there is naturally going to be a lot more competition and, therefore, results will take longer to see.
  • Keywords – If the keywords being targeted are ones that also have a lot of other competition, results will take longer. This can be reduced by choosing local or long-tail keywords instead of more general keywords.
  • Web Crawlers – This is something that the website owner can’t control. The web crawlers may find the website and index it quickly, but it could also take some time.

Keywords Make a Difference

Keywords, as mentioned, can make a huge difference in how long it takes to see results, and this goes hand in hand with how much competition there is for the business. If there are many businesses trying to gain a higher ranking for the same keyword, it’s going to take longer to see results. By narrowing down the keywords to local or long-tail keywords, it is possible to reduce the amount of competition and, therefore, speed up how long it takes to see results. The speed of the results can vary from keyword to keyword, as well, so it is possible to see results faster for ones that have less competition instead of ones that might be more competitive.

Avoid Major Errors

Mistakes made when optimizing SEO can often be fixed, but major errors may be more difficult. Black hat techniques are known for helping a website rank higher, but those who use these techniques will get caught. When that happens, the website could be removed from the search engine results completely, and a lot of time and expertise will be needed to fix this, if it can be fixed. It’s always best to avoid black hat techniques like spamdexing, as the potential for penalties that can damage, sometimes permanently, the ranking for a website is not worth it in the long run. Website owners can avoid this by working with reputable SEO experts.

Remember SEO Isn’t One-And-Done

The key point to remember is SEO isn’t something that’s done once and will stick around. Techniques should be adjusted, new keywords should be added, and content should be created to keep the website relevant for today’s visitors. It’s vital to keep on top of everything that changes with SEO in the long run and make adjustments to help the website not only rank higher but stay there and continue bringing in new visitors. The initial goal of SEO is to rank the website higher, and results can start to be seen in as little as four to six months, but from that point, the aim should be to keep the higher rankings and to start ranking higher for many new keywords as needed.

Though there aren’t any guarantees when it comes to how long it takes to see results with SEO, it is possible to start seeing changes within around four to six months. Website owners who want to make sure they’re doing as much as possible to increase the ranking for targeted keywords can get expert help with the SEO services from Symmetric. Take a look at their services today to learn more about how they can help your website by using the right SEO techniques to get a higher ranking and keep it in the long run.

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Local SEO Strategies for Businesses With Multiple Locations

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Local SEO Strategies for Businesses With Multiple Locations

Search engine optimization (SEO) is a complex field. It may be tempting to assume that the same techniques work across the board, but in fact, that’s rarely the case. Local business owners can rarely compete with giant, nationwide chains and corporations for the most popular short-tail keywords, but the good news is, they don’t have to.

Unless the company sells goods online, there’s little reason for a local business owner to advertise to national or international audiences. Instead, local SEO allows them to target the people most likely to purchase their products or services: members of their communities.

The problem is, things can get a little more complicated for businesses with multiple locations. There are a few strategies that need to be tweaked to fit business models like local chain restaurants, hotels, and shops. Business owners can learn what they need to know about how to tailor SEO services to their unique needs below.

Start With a Locally Optimized Brand Hub

Before optimizing the company website for multiple locations, business owners will need to get down some local SEO basics. Some techniques work just as well for small, local chains as their corporate counterparts, such as adding title tags and descriptions and making sure the website is mobile-friendly. Local business owners should also focus on:

  • Claiming their Google My Business (GMB) pages
  • Optimizing content using geographical keywords
  • Submitting information to listing sites
  • Collecting tons of positive reviews
  • Creating a high-quality contact page with accurate information
  • Building links
  • Maintaining a strong social media presence
  • Performing competitor research and keeping up-to-date with industry changes

 

Businesses with multiple locations will still utilize techniques like content marketing and social media marketing to focus on comprehensive branding. As long as they are all owned by the same umbrella company, there’s no reason to create separate websites for each location. In fact, it’s better to maintain a central brand hub with plenty of evergreen content that is shared across all locations.

Go Beyond the Basics

If a local business has established itself well enough to expand to multiple locations within the same geographical area, it’s usually safe to assume it’s already implementing basic local SEO strategies. Now comes the fun part. Let’s take a look at some of the ways that these basic strategies can be tailored to meet the needs of businesses with multiple locations.

Use a Single Domain

Many business owners assume that the most effective way to optimize on the web for multiple locations is to create separate web domains for each of them. That’s actually counterproductive since Google will index each domain separately, so efforts to optimize the individual sites won’t be as effective.

Even if each of the locations has something different to offer, it’s best to stick to one site with content tailored to the central brand, then create individual pages for each business location. To keep things organized, use subdomains to manage locations separately and build internal links between the different subdomains.

Focus on Location-Specific Content

Geographical targeting is one of the key differences between local and nationwide SEO content creation. Use long-tail keywords that target the city or neighborhood, post photos of the specific location, and get testimonials from local customers. On the back end, optimize elements like page titles and subheaders for each location and create unique content for every page.

None of these forms of content should be shared across the entire brand, so don’t just swap out city names. Google penalizes duplicate content, so every blog post, photo, and video should be unique. Posting content that is tailored to each location also lets business owners reach out to highly localized audiences.

Add Extra Locations to GMB

GMB is an essential local SEO tool for local business owners. It ensures that the business and all its information will show up on Google Maps whenever users perform a related search in the area. As with websites, there’s no reason to create multiple GMB accounts.

Business owners can manually add extra locations and share the management of the account with their top managers. If the business has more than 10 locations, business owners can streamline everything using Google’s bulk location management tool.

Claim and Optimize Local Directory Listings

There’s no competing with business directory sites. They’re typically run by large corporations with business models that accommodate large SEO and digital marketing budgets. Even national companies with hundreds of locations rarely see their content rank above that of the most popular business directories.

Instead of trying to fight these SEO behemoths, local business owners should use them as leverage. Start by claiming local directory listings on sites like Yelp, Bing, and industry-specific alternatives, then optimize them for each location. Make sure the contact information is correct, up-to-date, and formatted consistently, and link each local directory listing to its corresponding unique location page on the company’s website.

Target Content to Each Location’s Audience

It’s often the case that businesses selling the same goods or services in different locations have multiple audiences. A good digital marketing campaign or SEO strategy will build off separate audience profiles for each location, even if all of them sell the same products or services.

Let’s take a look at an example. Say a local restaurant chain has three locations: one in a historical downtown, one near a college, and one in a financial district. The three restaurants could serve all the same food items, but they’ll still attract very different crowds. It makes little sense to create content tailored to tourists or students for the location in the financial district. Instead, the content should target business professionals. Easy, right?

Divide and Conquer

Local businesses with multiple locations face unique challenges when it comes to SEO. They must divide and conquer by focusing on the overarching brand and separate location pages or subdomains at the same time. Finding the right SEO company is the key to success. Look for a provider with plenty of experience in this niche to ensure that no crucial strategies get overlooked.

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We’re here to help

A pretty website will only get you so far. Hire us today, to increase your online exposure and bring in a brand new stream of revenue to your business.