Your website is one of your most important marketing tools. It’s how you connect with your customers and prospects, and it’s how you sell your products and services. Because of this, it’s necessary to keep an up-to-date website design.
Nothing makes you feel better than a brand-new website design for your company. You eagerly anticipate the interest of your potential clients in seeing how great it appears and functions.
It could seem that you must update your website frequently to stay up with the technology’s allegedly ongoing advancements: new software, new internet access, and new advertising strategies.
But is continuous change actually required? The sections below examine the reality of the situation.
Monitoring SEO Updates
Updating a site’s design is one of the most popular ways to keep your SEO strategies current. For instance, Google has incorporated Authorship in its search engine rankings over the past five years. Google stopped utilizing Authorship in its rankings until lately.
During this time, authorship code had to be hardcoded into web pages. Knowing when your design needs a little modification is a fantastic approach to staying current with SEO strategies, which are continuously evolving.
The Risks of Changing Too Frequently
Some website managers develop an unhealthy addiction to the notion of ongoing redesign, but this can be harmful. Search engine results may suffer if a site is completely rebuilt.
This may happen if you build a brand-new website but don’t utilize the same URLs. One of the best things you can do for your website is to make it more durable because this enables organic SEO growth.
An advantage of an established website is that it will benefit from a higher Google page rank.
The quantity of returning customers to your website has an impact on your rankings. However, a site design that is continually changing could annoy and turn off your regular visitors. Most consumers prefer familiarity and love pages that are simple to navigate.
In order to avoid drastically altering the user experience, websites with big followings frequently make their modifications extremely discreetly and gradually.
When to Change the Design of Your Website
A decent general rule of thumb for website appearance is to redesign it every eighteen months to two years. You’ll know when that upgrade is required in a few specific circumstances.
The first is whether your website is out-of-date. Although it may seem obvious, there are a startlingly large number of out-of-date websites on the internet.
Give your website a fresh, contemporary look if it operates slowly, has a loud or congested design, or otherwise has an old-fashioned appearance.
Next, if mobile users cannot access your website. Almost everyone has a smartphone these days. Your website should display flawlessly on both a laptop and an iPhone screen.
You must switch over to a responsive website design as soon as possible if your website is not mobile-friendly.
Finally, make the change when you believe it will increase user experience. Analyzing analytics from the previous several months can give you a lot of useful information about how people use and interact with your page.
You should keep this in mind when you make adjustments, aiming to improve and enhance the user experience by streamlining operations for them. Simply put, you want customers to interact with your website more and more frequently.
A website update does not necessarily include a thorough redesign or aesthetic transformation. The best changes for your website will be subtle yet effective ones. It needs to be directed toward your clients or website visitors.
You want internet users to visit your website, find out more about your company, and purchase your goods and services more than anything else. You need a basic, user-friendly website that appears professional and lovely.
Symmetric Design will be your partner for your website design in Tulsa! We’re a Tulsa web design company and digital marketing group that aims to serve our clients high-quality work at a reasonable price. Call now for a consultation on your website!