If you’re running a business, you know it’s essential to have a website to reach your target audience. But what if your website isn’t converting as many visitors into customers as you’d like?

Your website’s design can significantly impact your conversion rate – the percentage of visitors who take the coveted action on your site, such as purchasing or subscribing to a newsletter. 

A well-designed website will guide visitors towards your call to action, while a poorly designed one will hinder them and make them more likely to leave without taking action. 

Here are seven web design tips to help you boost your conversion rate:

1. Use Whitespace Strategically

Too much whitespace can make a website feel empty and uninviting, but too little can make it feel cluttered and overwhelming. Use whitespace around vital elements on your page to draw attention to them and make them more visible.

To guide you, the rule of thirds is a convention of composition that dates back to the days of painting and photography. It specifies that an image should be divided into nine equal parts by two horizontal and two vertical lines, with the image’s subject placed at one of the intersections. 

Applying this principle to web design can help to draw visitors’ eyes to the most critical elements on the page and encourage them to take action. 

2. Consider Contrasting Colors

Using contrasting colors for your call to action and other essential elements will make them stand out and be more visible. Avoid clashing colors that might make it difficult for visitors to read your content.

3. Use Specific Calls to Action

If you’re looking to boost your website’s conversion optimization, one of the best things you can do is to use specific calls to action. A call to action is a statement encouraging your visitors to take a particular activity, such as confirming up for a newsletter or creating a purchase. 

By including calls to act on your website, you can guide your visitors towards the desired outcome and increase their chances of taking the desired action. When crafting your calls to action, make them clear and concise. Also, include a sense of urgency to encourage visitors to take action immediately. By following these tips, you can create compelling calls to action that will help boost your website’s conversion optimization.

4. Choose Images Carefully

Images can be a fantastic way to add interest and visual appeal to your website, but they should be used sparingly. Too many images can make a website cluttered and overwhelming, slowing your page’s loading time. 

Choose high-quality images that are important to your content and that add value for your visitors.

5. Implement Responsive Web Design 

With the prominence of mobile devices, it’s more necessary than ever to ensure that your site can be viewed and connected on any device. A responsive design will also make your site more user-friendly, which is another important factor in conversion optimization. 

In addition, a responsive design can help improve your search engine ranking, as Google now favors mobile-friendly sites.

6. Keep It Simple

A complicated website design will only frustrate your visitors and make them less likely to take the desired action on your site. Keep your design natural and easy to navigate so that visitors can find what they’re looking for quickly and easily.

7. Ensure a Fast Web Experience

In today’s fast-paced world, website speed is more important than ever. Users expect sites to load quickly, but search engines also factor load times into their ranking algorithms. As a result, a slow website can have a significant impact on your bottom line. 


Following these web design tips will help boost your conversion rate by making it easier for visitors to take the desired action on your site. You can significantly impact your bottom line by making minor changes to your web design.

Start applying our outlined principles and watch your website conversion rates soar. Are you excited to see how your website measures up? Contact Symmetric Design today for a free consultation and let our team of experts show you offers of our web design services in Tulsa, OK.