eCommerce SEO is vital for any online store looking to rank high in search engine results and attract organic traffic. That’s exactly the reason why many businesses decide to hire a Tulsa SEO agency, to help them put up a functional website with good SEO. However, there are a number of common mistakes that can severely hurt your chances of ranking well and generating sales. In this blog post, we’ll discuss some business-killing eCommerce SEO mistakes and how to avoid them.
1. Not Optimizing Product Pages
One of the most common eCommerce SEO mistakes is failing to optimize product pages. Your product pages are where customers go to learn more about your products and decide whether or not to make a purchase, so it’s important to make sure they are optimized for both search engines and potential customers.
2. Not Building Backlinks
Backlinks are perhaps one of the most important ranking factors for any website. These are links from other websites to your website, and they act as a vote of confidence from the linking website. The more backlinks you have, the higher your website’s rank will be in search engine results.
Unfortunately, many eCommerce websites fail to build backlinks, and as a result, they don’t rank as well as they could. If you want to rank well, you need to make sure you’re building backlinks from high-quality websites.
3. Failing to Use Schema Markup
Schema markup is basically a code that you can add to your website that’s designed to help search engines understand your content. It can help your website rank higher in search results and can also help your website appear in rich snippets, which are special search results that include additional information about your website.
Unfortunately, many eCommerce websites don’t use schema markup, which is a missed opportunity. If you want to take advantage of schema markup, you need to add it to your website.
4. Not Optimizing for Local Search
If you have a brick-and-mortar store or if you serve customers in a specific geographic area, you need to make sure you’re optimizing for local search. Local search optimization is the process of optimizing your website for local search results.
To do this, you need to make sure your website is listed on local directories and that your NAP (name, address, and phone number) is consistent across the web. You should also consider creating a Google My Business listing.
5. Lack of Engaging Content
Your website’s content is one of the most important ranking factors. Search engines want to see well-written, informative, and engaging content. If your website’s content doesn’t meet these criteria, it’s likely that your website will not rank as high as it could in the search results.
To ensure your content is engaging, make sure you’re writing for your target audience. Write content that is informative and interesting, and use keyword-rich titles and descriptions to help your content rank higher in the search results.
6. Not Tracking Your Progress
Last but not least, it’s important to track your progress to see how your eCommerce SEO efforts are paying off. This can be done by tracking your rankings in search engine results, as well as your website’s traffic and conversion rate. By tracking your progress, you can make necessary adjustments to improve your results.
Ecommerce SEO is a powerful marketing tool that can help you improve your website’s visibility in search engine results and drive more traffic and sales. However, eCommerce SEO can be challenging, and it’s easy to make common mistakes that can hurt your results. By knowing these mistakes and avoiding them, you can improve your eCommerce SEO results and grow your business.
Do you want your website to perform well online and gain more customers over time? We are a Tulsa search engine marketing and web design agency that stands as your partner in growing your business online. If you want to look good, get found, and stay on top of the competition, we would love to partner with you.