If you want to rank well on search engines, it is essential to have helpful content on your website and blog. If you do, search engines will be able to find your website, and readers, who like what they see, will share your content. 

Creating SEO content can help boost your visibility. This increased visibility, in turn, can drive more traffic to your website, which may encourage people to buy what you’re selling. Creating SEO content can improve your business’s bottom line.

How to Write SEO Content

Over the years, Google’s search algorithms have continued to evolve. Pay close attention to these changes because they can help your web pages be in the top spots on the search engine results pages. But keep in mind that these algorithms change frequently—sometimes every three months—so what you learn today could be considered outdated in only a few months. 

Standard SEO content doesn’t have to be any particular kind of content. If it is helpful to the visitor and carefully crafted for a positive user experience, it will rank well in the search engines. Unfortunately, there’s a lot of bad content, which can hurt your SEO efforts.

When writing SEO content, it’s essential to know a few fundamentals.

1. Readability

The Googlebot prefers pages with a specific reading level so that all audiences—not just the people who have studied the subject extensively—can find value in it. It’s not about dumbing down your content; it’s about making it accessible to a broader audience who can also find value.

2. Length

Paragraphs longer than about four sentences typically rank poorly with search engine algorithms. However, it’s important to keep your paragraphs short on blog posts and other website content. Break up paragraphs into one to two sentences or three to four sentences. 

3. Formatting

The way you format your writing affects your SEO. Headings throughout your post help the reader navigate the content. Bullet points make it easier for the reader to take in lists quickly. Including images also makes it easier for the reader to take in ideas, especially if there is only one main point per image. Headlines also help organize your important points and follow a logical progression throughout the article.

4. Tone

Keeping a consistent tone helps readers understand the perspective you’re writing from. It also helps readability overall because it helps the reader have a consistent experience as they read your words. 

5. Linking

One of the main factors that can affect SEO is internal linking. This can link one page in your website to another or link one website back to yours. These types of links also boost credibility because you are providing more resources.

6. Keywords

To discover what keywords people are searching for, we review keyword research. Keywords can tell us what people are most interested in reading about on our website. They can also help us discover even greater keywords that we may not have missed, increasing our chances of being found by users searching for our products or services online.

7. Alt Text

This is an image with a description. For accessibility purposes, the description is inline text. Because search engines can’t read images, you must include the clear text so that search engines can find your website. You must write good, keyword-rich content.


Writing good SEO content doesn’t have to be difficult, but it does take some understanding. If you follow the tips above, you should be able to create content that is appealing to search engine algorithms and visitors.

Symmetric Design is a web design company and digital marketing group in Tulsa, OK, with a mission to serve our clients with high-quality work at reasonable prices. Our Tulsa website design team delivers results by creating modern layouts with better usability, more vital content, and compelling calls to action. If you need local SEO services in Tulsa, get in touch with us now!