Before you get too enthusiastic, consider the importance of search engine optimization, or SEO. Implementing SEO for a new website should not be difficult, but it is vital that you accomplish a few things before going live.

You may be reluctant to commit further time and energy on the site after all of your previous efforts. However, SEO is one of the best methods to ensure that potential buyers can find your site in search engines, and it is probably even more crucial than the stunning design you’ve spent months crafting.

Keep in mind that SEO takes time to produce results! But don’t be disheartened; the results are spectacular!

SEO strategies for new websites

Here are 3 of the main strategies associated with organic SEO for new websites.

1. Perform Keyword Research

Keyword research can be challenging, even for experienced SEO specialists, but it is instrumental in determining the best way to optimize your website for search engines.

First, you need to figure out what your target audience is searching for, because the keywords you choose are directly related to how successful you can generate web traffic.

After you’ve determined what keywords to use, you can use the Google Keyword Planner to find the monthly search volume of your keywords. This will help you determine which keywords will produce the most traffic and potentially the most revenue.

Then, you can use this knowledge to help you create relevant content for your site. When written, your content should contain all the keywords you research for.

You should also try to alternate keywords. For example, if you search for “iPhone 6,” you will also see related searches like, “iPhone 6 case.” This tool is great for helping you see the long tail of keywords that you might not have thought to use.

And don’t forget that there are other search engines besides Google that your potential customers might be using. You can use tools like the Bing Keyword Planner or the Yahoo Keyword Tool to investigate people’s search habits using other search engines.

2. Add Internal Links to Your Site

Internal links are links that are embedded within your content and direct users to other relevant pages on your site. For example, if you are writing a blog about iPhone 6 cases, you can link to another article about the best iPhone 6 cases on the market.

Internal links can also be used to connect related topics. This will help you organize and structure your content, which is useful for your website visitors and search engines alike.

Using internal links is an essential part of SEO and an easy way to add value to your website. These links are clickable and are commonly used by visitors to navigate your site.

3. Link Out to External Sources

Attracting people to your website isn’t enough; it’s essential to send traffic outside your site as well. This is why you need to add outbound links to every page you publish on your website.

These external links allow you to connect to other websites and resources related to content on your own site. These links can also help improve your ranking with search engines, especially for new sites with little to no traffic.

While links to quality sources are important, there are some things you should avoid when creating these links. The main thing you should avoid is using too many links. This can negatively affect your site’s user experience and make your site look spammy in the eyes of search engines.


Taking time to optimize your website before launch is arguably even more important than creating amazing content or a stunning design. If you aren’t able to rank well in search engine results, it will be hard to attract visitors in the first place.

No matter how great your content or design is, you need to create a search engine-friendly website from the outset. Like we’ve mentioned above, this is an ongoing process, which is why it is important to maintain your site and to provide content that is both valuable and search engine-friendly.

If you’re looking for an SEO agency in Tulsa, Symmetric Design can be your reliable partner in online growth. Schedule your free consultation today!