When comparing ready-made website templates to custom-designed websites, it is important to weigh the cost-to-benefit ratio. A custom-designed website can offer many more features and greater usability than a website template.

While custom designs may cost more to build, they help you receive a unique website that offers greater usability and is more customized for your business. Let’s look at the benefits of a custom-designed website.

1) Improves SEO 

Custom website design isn’t just pretty features – it’s also beneficial from an SEO perspective.

Custom websites are built specifically for your business and its services. This means that these websites are unique. Unique websites have unique content, unique design, and unique user experience.

This uniqueness will help your website to rank better in the search engines, as well as provide a better user experience for your website visitors.

2) Unique to Business Branding

Website templates are created to be used by many types of businesses, and a template might not properly represent your business. With custom web design, you have a website that is specifically created for your business, and is designed to help you build and maintain your brand.

Custom websites are built with your business’ branding in mind, so your website and its content will reflect your business’ image, as well as work together to create a more professional, user-friendly website.

3) Better Usability

Custom web design provides a better usability for your website. By working with a web designer, you can provide details about your users, as well as your marketing and sales plans. This information can be used to provide a website that is designed for your business’ needs, as well as for your users’.

A custom website can be designed to be mobile friendly, or responsive, so that it will appear correctly on any device that is used to view it. Having a mobile responsive website will ensure that your website is easy to use and view from any device.

4) Stronger Security

A custom web design will also provide a more secure website. Many website templates that exist today are often outdated, or contain features that could leave your website vulnerable to hacking. This is never ideal, especially for e-commerce sites.

However, your website will be designed specifically for your business, and so you will have complete control over every aspect of your website, including the code. This will allow you to make any necessary changes to protect your site.

5) Personalized Features

You can provide details about your business to your designer, and you can also provide details about your target audience. Both of these details can help your website designer to create a website that is more personalized for you and your business.

This can be done by including more detailed search functions and categories to your site and including fields that your users can fill in to help your website tailor to their needs.


While there are many benefits to custom web design, it is also important to consider the cost. A custom website will likely cost more to build than a website template, but it is an investment that should be carefully considered.

Work with reputable website designers to create a website tailored just for you. We are a digital marketing agency in Tulsa that offers graphic design, print design, and SEO services. Schedule a consultation today.