Today, there are so many viable channels for digital marketing that businesses tend to want to narrow down their options to a few select staples for their campaign. When picking the right execution for your marketing campaign, it’s natural to wonder if some of the older forms of digital content are still relevant.

In this case, we discuss the value of blogging to any digital advertising agency and how to maximize its results.

Blogging Increases Visibility

Of course, one of the most promising advantages offered by blogging is the attention you’ll get from potential customers. If you’re not ranking on the first page of Google for a particular query, your page is less likely to be seen by anyone.

This is why it’s crucial to create content that will get you up there on search engines. When people seek out information related to your products or services, they are naturally attracted to high-ranking blogs that are deemed engaging and informative. It’s one of the pillars of search engine optimization and gives your business some much-needed exposure in the digital space.

Blogging Establishes Credibility

To draw in your target market, you need to establish credibility. Users want to know that your brand is trustworthy and a leader in your field, so blogging is a great way to create that perception.

On top of publishing a lot of insightful and helpful posts that help you connect with followers, you also have the chance to create backlinks that make you rank higher by Google’s standards. If you link to useful sites or another high-traffic platform links back to your content, then you will build your reputation.

Blogging Draws Traffic

It’s all about driving more traffic to your platforms. This gives you a higher chance of getting conversions and naturally creates more value in your marketing campaign.

If you want to build up any visibility and interest in your website, then blogging allows you to do exactly that in a way that seems more organic. Visitors click on your content first and naturally get routed to your platform.

Blogging Drives Lead Generation

The good thing about any traffic that comes from blogging is that you are getting movement from an audience that is already interested. Getting website visitors doesn’t really mean much if you aren’t actually generating leads.

With a blog that pertains to relevant search queries and highlights your business, users are more likely to engage with your services as they are already interested in what you have to offer. Interactions basically have more potential because you are already pulling in your target audience.

Blogging Develops Communication with Your Audience

There is definitely no substitute for communication. For any business, this is one of the most potent ways to gain successful conversions. People respond more to a company that has an established voice, so you want to create authority and transparency through your content. 

This is also an excellent way to kick off a relationship with your potential customers.


Blogging is a powerful content strategy that every digital advertising agency should still consider. With the right strategy, it shouldn’t be too challenging to incorporate, and it actually brings in results. As with any campaign, it’s all about being grounded in the right practices while knowing how to break the mold.

Symmetric Design is a digital advertising agency in Tulsa that serves high-quality work with real results. Contact us for a quote.