Search engine optimization (SEO) is a term that covers a wide variety of techniques to attract people to a website. When you’re selling a product online, you want to give people an easy way to find your page. The more you can drive traffic to your page, the better your product’s chances of selling.
eCommerce businesses have an excellent opportunity to research the keywords that people are using when they search for a product. When you find your target market, you can uncover the terms and topics that most likely sell in that niche.
When you know the most popular keywords, you can optimize your eCommerce website to focus on those keywords. This page is where you’ll place your products and focus on creating highly relevant content for your target audience.
Whether you are just starting or already have SEO, here are some recommendations to help you improve your eCommerce search performance.
Tips for Improving Your eCommerce SEO in 2022
1. Focus on Optimizing Your Load Time
According to Google, 64% of all page views are abandoned if a page takes more than three seconds to load. I’m sure this number will drop in the next few years, but it shows that Google is placing a lot of weight on how fast your site loads.
If you want to keep your customers from leaving your site, keep your site’s load time under three seconds. Use online tools, such as GT Metrix, to test the speed of your site.
2. Consider Switching to HTTPS
Your customers are looking for secure transactions, so updating your eCommerce website to HTTPS is a good idea. Google has said that HTTPS is a ranking factor, but this isn’t a major ranking factor. Still, it’s better to have it in place than not because it assures users that your website is secure, which will reduce bounce rates.
If you’re looking for a better option for your eCommerce site, consider the eCommerce marketplace Shopify. We’ve put together a comparison of different eCommerce platforms that takes the performance and cost into consideration.
3. Show Authority and Expertise in Your Field
If you have a website that sells sneakers, you need the help of a professional who knows the ins and outs of the sneaker industry. Hopefully, you showcase your expertise on the site, but it’s even better if you can get the input of an insider.
In this case, it helps to have a few experts who can explain the value of a sneaker and its limitations. That information can help you build your credibility as an eCommerce site.
4. Improve Your Website’s Look
While you’ll want to focus on your SEO, you’ll also want to give your website a visual upgrade. A professional designer can help you choose the right colors and fonts for your eCommerce site. Their works can make a big difference, so you should consider hiring an expert in this area.
If you want your customers to trust you, you’ll need to present a professional-looking website with the right elements to help you attract the right audience.
5. Add Some Internal Links
If you want to improve your SEO, you’ll want to add some internal links to your eCommerce site. That will show Google that your site has a lot of good content that’s worth reading. You can also use internal links to keep your audience on your site.
That way, you can keep your customers engaged while looking over your products. Furthermore, they’ll have a better chance of buying a product on your site.
A website can be a valuable tool for eCommerce businesses. Most importantly, your website is how you engage with your target audience. Your website is where you sell your products and convince your audience to buy. As a business owner, you have to be aware of all of the ranking factors affecting your SEO. While there is a wide range of factors, the most important ones directly affect your customers.
Let an SEO agency in Tulsa help your company focus on the factors that will keep your audience engaged on your site and turn them into actual buyers. Symmetric Design is a Tulsa web design company and digital marketing group with expertise in search engine optimization. Contact us to know how we can help.