Social media is an incredible marketing tool that can effectively drive traffic to your website. It allows you to acquire more leads and content engagements that help improve SEO overall. Here’s how you can use social media to improve your SEO game:

1. Utilize Hashtags

Creating and utilizing hashtags is the perfect way to create a more engaged online community surrounding your business while boosting SEO performance. Hashtags allow you to promote your business on a broader range of social media channels, increasing your overall awareness.

2. Include Social Sharing Options

Sharing buttons on your website allow your visitors to easily share your content with their social networks, thus driving more targeted traffic to your site. This is a great way to increase click-throughs, brand exposure, and social engagement.

3. Create a Social Media Policy

Having a social media policy written by your business is a great way to set your social media accounts apart from others. It allows you to get your business’ point of view across, which helps you build a more substantial reputation as a reliable source for high-quality content.

4. Ask for Interaction

Nowadays, more people use the internet to find answers to their problems instead of asking someone directly. Make sure you know this phenomenon and always clarify how your visitors can ask you questions. By allowing your visitors to ask you questions, you increase the likelihood of receiving more search engine traffic.

5. Optimize Your Content for Mobile

To optimize your SEO ranking effectively, you must turn your mobile traffic into opportunities by optimizing your site to ensure an excellent user experience.

Considering all these factors, you can see how social media can contribute to the overall SEO performance of your website. Your business’ social media accounts should be a vehicle for driving traffic to your website, particularly when sharing your content. 

By leveraging SEO to optimize your social media presence, you can develop an online community that helps drive traffic to your website while strengthening your reputation.

6. Track Your Campaigns and Gauge Their Performance

Once you have come up with an effective strategy, you need to ensure it is working. The only way you can do so is to track all the data generated by your campaigns and then gauge the performance. If things aren’t working out, you should figure out the reasons and devise a new strategy.

7. Pay Attention to Negative or Off-Topic Comments

A common misconception of social media is that it is a place where you are completely shielded from criticism. However, if you fail to acknowledge negative comments or off-topic opinions, you are missing out on an excellent opportunity to take action. Instead of becoming defensive, try to learn more about the negative commentary by asking questions or making a statement. This will allow you to resolve the issue and maintain a positive relationship with your customer.


Social media is a powerful marketing tool that allows you to connect with your customers more effectively. By leveraging social media and SEO, you can improve your SEO ranking and increase the traffic to your website. As you can see, you can use many different strategies to develop your SEO ranking. However, you should choose the most appropriate ones for your business.

Symmetric Design is a web design company and digital marketing group in Tulsa, OK, with a mission to serve our clients with high-quality work at reasonable prices. Our Tulsa website design team delivers results by creating modern layouts with better usability, more vital content, and compelling calls to action. If you need social media management services in Tulsa, get in touch with us now!