It’s no secret that most companies nowadays have a website because it helps expand reach. However, having a website isn’t enough because it has to be seen by the target audience, and it’s for this reason that digital marketing exists. There are many ways to do this, but one prominent method is email marketing.

Email marketing is ideal because it has a high open rate compared to other digital marketing methods. It’s a direct way of communicating with customers without using an intermediary, and it allows for flexibility in how you send the message. However, the slightest mistake can cause a significant setback for your strategy, meaning you must avoid these mistakes.

This article will discuss the mistakes to avoid in email marketing, so read on below to get started.

#1 – Lousy Subject Lines

The subject line is arguably the most critical aspect of the email since it will determine if the email gets opened or not. If the subject line isn’t compelling enough, the email will be ignored, and you will lose potential customers.

To ensure that you get the most out of your subject line, you need to understand what works and what doesn’t. The subject line should be short, direct, and catchy. It should entice the reader to open the email, and you should make the subject line specific to the contents of the email.

#2 – Not Considering Mobile Users

With the continued rise of mobile users, you must not overlook them in your email marketing. With so many people using mobile devices to browse the internet, you need to make your emails mobile-friendly.

This means that your emails should be short and to the point and use simple language that is easy to digest on a small screen. You should also try and make your emails as interactive as possible so that the users can engage with them easily.

#3 – Lacking a Call to Action

If you want the user to do something after reading the email, you must make that clear. A call to action must always be included in an email and should be made evident using a button or a button-like link.

The call to action should be direct so that the user knows exactly what you want them to do. It also needs to be appealing, so keep it short, specific, and to the point. If not, you could lose the reader, thus losing out on valuable business.

#4 – Not Fixing Broken Links

Have you ever emailed someone and noticed that the link in the email doesn’t lead to the page you were expecting? If you have, you’ll see how annoying this is when the reader expects something, and you give them something else.

If you want to get the most out of your email marketing campaign, you need to make sure that every link works. If you encounter any broken links from your emails, you should fix them as soon as possible.

#5 – Targeting the Wrong Audience

When it comes to marketing, it doesn’t matter how good your product is if your target audience doesn’t care. In email marketing, you shouldn’t be targeting everyone because that will lead to many uninterested users. Instead, it’s better to focus on a specific audience and then look for ways of getting their attention. Once you find a way to get their attention, you can use it to grow your business.

#6 – Inconsistent Frequency When Sending Emails

If you are sending too many emails, you might lose your users’ interest. However, if you send too few emails, you will have trouble growing your business. The critical thing to remember is that you should send emails consistently. It’s best to stick to a schedule so that you won’t lose your audience.


Avoiding the mistakes mentioned above is crucial to the success of your email marketing campaign. Remember that it’s not always what you do that matters, but it’s also what you don’t do. As long as you note the things you shouldn’t do, your email marketing efforts will pay off.

If you’re looking for a digital marketing agency in Tulsa, Symmetric Design is for you! We understand the needs of a business, so our solutions are tailored to meet your goals for the short term and long term. Reach out today and allow us to develop your strategy!