Choosing the right keywords can make the difference between ranking high and ending up on the second page of the search results. So, it’s essential to revisit your previous keyword strategy and make some adjustments for the year ahead. Here are some tips that can help you create a better keyword strategy for 2022.
1. Identify the Keywords You Currently Rank For and Leverage on This
Knowing which keywords your site ranks for is essential when it comes to planning your new year’s keyword strategy. Check out your Google Analytics account and go to the Acquisition > Search Engine Optimization section and check out the keywords your site is ranking for.
It’s a good idea to review your keywords on a monthly basis, as this will help you identify any changes in your rankings. If you notice a sudden change, you can work on making an adjustment to your website to help you improve your rankings.
If your site is ranking for a good number of keywords, try to identify the ones that are getting you the most traffic. Then, take a look at the keywords you rank for that you don’t currently have on your site. You can then add them to your content or use them as keywords in your meta tags to see if they can help increase your search engine traffic.
2. Use Your Competitor’s Keywords to Plan Your Strategy
If you’re having trouble identifying which keywords you should target for your site, you can always take a look at your competitors for ideas. For example, if you’re trying to rank for the keyword “online marketing,” you can check out your competitors and see if they have content for that keyword. You can then take a look at what their content is about and see if any of it can be applied to your site.
If you notice that competitors are ranking for a certain keyword, chances are that you can increase your search engine traffic by optimizing your site for that same keyword. So, make sure you check your competitors regularly to see what keywords they’re using so you can include them in your keyword strategy.
3. Optimize Topics as Well
You can’t just focus on long-tail keywords when it comes to your SEO keyword strategy. It’s a good idea to optimize common topics as well. For example, if you’re using the keyword “online marketing,” you can use the topic “online marketing strategies” in your content. You can also include common topics linked to your important keywords in your content to help improve your search engine rankings.
Also, if you notice that you’re ranking for a long-tail keyword, you can use the common topic that’s connected to it. For example, if you’re targeting the keyword “email marketing” and you notice that you’re already ranked for this keyword, you can use the topic “email marketing for beginners” to see if it can help improve your rankings.
It’s essential to review your site’s current keyword strategy and make adjustments to help you improve your search engine rankings in the year ahead. Creating a better keyword strategy will help you rank higher in the search results and drive more traffic to your site.
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