With all the emerging digital marketing tools, e-mail may appear to be one of the oldest marketing methods. However, it’s still a fantastic and effective way to communicate with prospects and maintain relationships with current customers. When it comes to developing your e-mail strategy, the success of your efforts is highly dependent on your target audiences and their preferences.

Marketers attempt to attain the same results from their e-mails, regardless of their industry or offered product or service—conversions. With that in mind, several best practices can be applied across sectors to help enhance your e-mail strategy and raise total conversions from your e-mail marketing.

Create a Catchy Subject Line

The subject line of your e-mails is often the first step in getting conversions. Before even opening the e-mail, the subject line is the first thing a recipient notices. If they are unfamiliar with your e-mails, digital marketing campaigns, or your brand, it can stop them from opening the e-mail.

Subject lines should be entertaining and intriguing while also conveying the importance of the e-mail. Try out several subject lines to see which ones your audience responds to the most.

Practice Segmentation

You can write the best e-mail with the best subject line and call-to-action, but it won’t matter if you miss sending it to your target audience. Segmentation is essential for ensuring that your e-mails reach the proper people leading to increased conversion rates.

Remember that your emails’ content must be compatible with the list of people you’re sending it to. The better the list is split, the better. Depending on the sort of e-mail you’re sending, you should cater your content appropriately to the action you want users to take. Consider segmenting customers by product, area of interest, level of participation, buyer persona, or ideal customer profile.

Align the Offer and the Content

Your e-mail is more than just the body text. You must also create well-written call-to-actions, preview texts, and subject lines because all these elements influence the recipient’s experience with your e-mail. Ensure that all four text pieces are aligned and tell the same story without overlapping or redundancy. 

How you craft the subjet line will set the tone for the body copy. Additionally, it should flow seamlessly into your call to action. Readers may be deceived if all of the components are not aligned, resulting in them not reading the entire e-mail or clicking the CTA.

Always Personalize

Even if digital marketing uses automation to send out e-mails these days, that doesn’t mean your messages should look like a robot wrote them. Using customization tokens to inject things like company name, first name, or unique information from your CRM can increase engagement and capture a user’s attention right away. The higher the quality of your users’ e-mail experience, the more likely they will click the CTA and convert.

Make CTAs That Are Fun to Click On

There are numerous ways to draw attention to an offer or a link within your e-mail. Your recipients should easily detect and follow the link, whether you’re using plain linked text, a button, an image, or even a GIF. If you’re using text, use wording that clearly explains what action customers should do so that they don’t become confused about where they should click. You can even use an appropriate GIF with a play button on it to link visitors to the video window in their browser if you’re marketing a video.


Be consistent, creative, and personable. No one wants to feel like they are being sold to, so keep the e-mails short and to the point while still being informative and easy to read. What’s most important is that you keep the focus on your customer and provide the kinds of value that will encourage them to purchase from you. In the end, good content and marketing e-mails are highly effective, and that’s why so many companies are investing in them.

Choose Symmetric Design as your digital marketing agency in Tulsa if you want high conversion rates. We offer SEO, social media marketing, digital marketing, e-mail marketing, and more—providing high-quality work at a reasonable price. Visit our website to book a consultation or learn more about our services.