What Pages Should You Have On Your Website?
The process of building your website, as any design expert or experienced business owner will tell you, is like an onion: it seems so simple when you first look at it, but there are more layers to handle once you’re deep in the process.
Regardless of how complex you’d like your website to be or how much you’re willing to invest in it, there is so much to consider when building it. From crafting the right design and ensuring its responsiveness to handling back-end development and search engine optimization, you’ll need to get your hands dirty with a lot of things if you want to build the best online presence.
Among the different factors that you’ll need to delve into, content is one particular item that stands out—which eventually leads to a couple of questions that might be on your mind.
What pages am I supposed to have on my website? How many pages should there be?
Essential Pages to Have
The shortest version of the story is – you need to have the right amount of pages for your business. It could be ten pages or it could be one incredible well-designed microsite, also known as a one-page page site. But the bottom line is that this is completely unique to your business and your goals.
While it’s clear that development and design are vital components that make a website effective, progress and results only come with well-curated content.
As the meat of your online marketing strategy, web pages should provide everything that your searchers or potential customers need. There is an assortment of options to choose from and add to your website, and it can be quite difficult to nail down what you should start working on.
That’s why we’ve created a list of page types to consider so that you can get things right from the beginning.
1. Home Page
Your home page is the absolute first thing you need to work on. As a sort of “portal” for everything else, your website’s homepage is responsible for filling your visitors in on what they can expect, where they should go if they’re looking for something, and what your company is all about.
With this page, you’ll need to create something eye-catching enough to entice viewers in to view the rest of your website, which can usually be done with the following features:
- A brief introduction
- A summary of your services
- A call to action
- A way to get in touch
- Client testimonials
- A vision statement
2. Who We Are
This can look a lot of different ways, depending on how long your company has been around, and how big your team is. If it’s a small team, even just one person, we still recommend letting people know who you are and what you love about what you do. Professional photography goes a long way here. If people know what you look like along with your experience, and why you’re passionate about what you do, they will be a lot more likely to work with you.
It’s crucial to have a page on your site dedicated to showcasing everything you may offer, whether it’s certain products, services, software, and others. By creating a page that shows a summary of your products and services, a filter for sub-pages, and a clear call-to-action for each listing, you’ll be able to rake in more conversions in no time.
4. Our Work
Also known as a client, portfolio, or case studies page – this can be really helpful to give potential customers a sneak peek into what they will be getting when they work with you. Today’s customers are keen on seeing valuable proof of a company’s capabilities before purchasing. By compiling your past work and putting it on a single page that visitors can access, you’ll be able to convince potential clients that you’re worth taking a chance on.
With more consumers searching for product or service information online, you can help them out by providing valuable resources—which is where blogs come in. Through the help of a blog page, you’ll be able to engage with customers and potential prospects much better because it allows you to:
- Answer common questions about your service, product, industry, or company
- Share information on new products
- Express your sentiments on industry trends
- Impart your expertise to readers
- Increase your SEO rankings and conversion rates
If you are actively engaged in SEO efforts, or thinking about starting SEO, a blog is one of the best ways to improve your rankings.
6. Contact / Request A Quote
This page is so important for a variety of reasons. Of course you want to give your customers multiple options to get in touch with you and know where you are located, but this is a great opportunity to answer questions that will help you. Where are they located? What are their needs? What is their budget? Timeline? You name it. A well-designed form is a great way to answer questions so that when you do call them for the first time you already have a sense of how you can help meet the need that they have.
When you dive deep into the process of building a website from the ground up, you’ll quickly realize that one of the most crucial steps is choosing the right pages. It’s all about telling the story of who you are and what you do in a way that makes people want to work with you. And you can do that in one page, or ten pages.
Part of our job is to guide you through the process so that you know how many pages you need, and what needs to live on those pages to help your business grow and meet your goals.
If you have questions about what your site should look like, and how many pages you need, we are here to help.
Symmetric Design is a digital advertising agency in Tulsa that helps businesses with web design and SEO. Contact us today to start your project.