SEO CASE STUDY
You have an ideal customer. And that customer searches Google. SEO is essentially figuring out what they are searching for, and putting your website in front of them so they can call you instead of your competitor.
For some businesses, an amazing website and successful ongoing SEO campaign are the only marketing tools you need. For service based industries like plumbing and roofing, it’s a no brainer.
For other businesses, there might be more pieces to the puzzle and in that case, we can do a one-time SEO Discovery to see if it’s a good fit for you and if SEO is valuable enough to pursue. If it is, then we’ll make recommendations based on our findings, and if it’s not, we’ll tell you so you can spend your money elsewhere.
Regarding short and long term value, running Google ads is like renting a house, and organic SEO is like buying one. Google ads can be a great compliment to your overall SEO strategy and help generate some immediate leads while we build your organic search volume, but it’s not good to use as a standalone tactic especially long term.
If you have more detailed questions about using both organic SEO and pay per click ads as part of your strategy, let’s talk more.
Results vary greatly based on location, industry and how competitive the market is. Generally speaking, 3-6 months is the average amount of time it takes to see results, and then growth will continue steadily as time goes on.
The ultimate goal is to get you ranked on the first page of Google for your target keywords. But, since it takes time to get there, we measure important milestones along the way.
All our clients get access to our SEO dashboard which measures your keyword rankings, website traffic, user engagement, and much more. We also send out monthly reports and offer monthly consultations to review your campaign and track your progress.
Our SEO packages start at $750/month, and prices will vary/increase depending on location, industry, and level of competition. Each month, we have tasks to complete to increase the value and visibility of your site. Once you are ranked, there’s work we have to do to keep you there. Our SEO experts keep a watchful eye on your competition, update and monitor your website, and make adjustments to keep you on top.
Our initial SEO agreement is for 3 months, and after that you can continue on a month to month basis. However, we recommend that all clients commit to a minimum of 6 months to a year for optimal results. Many of our SEO clients have been with us for several years, and there’s a reason for that. SEO is best used as a long term commitment, and the investment will pay off for years to come.