What Pages Should You Have On Your Website?

Symmetric Design     August 4th, 2021
website home page

The process of building your website, as any expert or experienced business owner will tell you, is like an onion: it seems so simple when you first look at it, but there are more layers to handle once you’re deep in the process. 

Regardless of how complex you’d like your website to be or how much you’re willing to invest in it, there is so much to consider and deal with when building it. From crafting the right design and ensuring its responsiveness to handling back-end development and search engine optimization, you’ll need to get your hands dirty with a lot of things if you want to build the best online presence. 

Among the different factors that you’ll need to delve into, content is one particular item that stands out—which eventually leads to one question that you might have in mind: What pages am I supposed to have on my website?

Essential Pages to Have

While it’s clear that development and design are vital components that make a website effective, progress and results only come with well-curated content.

As the meat of your online marketing strategy, web pages should provide everything that your searchers or potential customers need. There is an assortment of options to choose from and add to your website, and it can be quite difficult to list down what you should start working on.

Fortunately, we’ve gone ahead and put together this list of must-include pages so that you get things done right the first time: 

1. Home Page

Your home page is the absolute first thing you need to work on. As a sort of “portal” for everything else, your website’s homepage is responsible for filling your visitors in on what they can expect, where they should go if they’re looking for something, and what your company’s all about. 

With this page, you’ll need to create something eye-catching enough to entice viewers in to view the rest of your website, which can usually be done with the following features: 

  • A brief introduction
  • A summary of your services
  • A call to action
  • A way to get in touch
  • Client testimonials
  • A vision statement

2. Products/Services Page

It’s crucial to have a page on your site dedicated to showcasing everything you may offer, whether it’s certain products, services, software, and others. By creating a page that shows a summary of your products and services, a filter for sub-pages, and a clear call-to-action for each listing, you’ll be able to rake in more conversions in no time! 

3. Case Studies Page

Also known as a client or portfolio page, a case studies page is a must-include for any website. Today’s customers are keen on seeing valuable proof of a company’s capabilities before purchasing. By compiling your past work and putting it on a single page that visitors can access, you’ll be able to convince potential clients that you’re worth taking a chance on! 

4. Blog Page

With more consumers searching for product or service information online, businesses must help them out by providing valuable resources—which is where blogs come in. Through the help of a blog page, you’ll be able to engage with customers and potential prospects much better because it allows you to: 

  • Answer common questions about your service, product, industry, or company
  • Share information on new products
  • Express your sentiments on industry trends
  • Impart expertise to readers
  • Increase your SEO rankings and conversion rates

If you’re looking for the best combination of pages that will help give your website the sense of completeness it needs, it’s ideal to consult with a web development professional—such as Symmetric Design!

Conclusion

When you dive deep into the process of building a website from the ground up, you’ll quickly realize that one of the most crucial steps is choosing the right pages to work on. By starting with the four basic options mentioned above, you can put together the best platform from the ground up! 

Symmetric Design is a digital advertising agency in Tulsa that helps businesses with web design and SEO. Get in touch with us today!