How Long Does it Take for SEO to Work?
One of the biggest questions SEO experts get asked is, “how long does it take for SEO to work?” While the goal is to improve the website’s ranking as fast as possible, SEO isn’t something that works fast, or that is done once and sticks. Instead, while there is a timeline for when results can start to be seen, there are many variables that can impact how long it takes.
Getting Started with SEO
SEO is not just one thing that is done to boost a website’s ranking. Instead, it’s a collection of techniques, from creating a responsive and user-friendly website to creating compelling content. All of the techniques work together to help the website rank higher. Basically, websites are viewed by a web crawler like GoogleBot that checks out what is on the website and determines how highly the site should be ranked for specific keywords based on various factors. These factors can change, so it’s important to stay on top of SEO trends, but the main goal is to connect searchers with websites that will have the information they’re looking for.
Defining the Results for SEO
When someone asks how long it will take for SEO to work, what they’re wondering is how long it takes for a website to reach one of the top few rankings for relevant keywords. While this is a goal of SEO, it shouldn’t be the only one. Another goal is to keep the website at a higher ranking, which is done through continued optimization. For the timeframe for SEO purposes, however, the focus is on the first goal: the higher ranking. After that, the focus can change to the second goal of keeping that higher ranking.
The Typical Timeframe for SEO to Work
Typically, it takes around four to six months to start seeing results. The timing for this begins whenever the website owner starts working on the optimization of their site. It is possible to see results much faster in some cases, but the results may be a little slower to see in others. It’s also possible to see results faster with some keywords and slower with others. SEO does work, and results will be seen, but it is something that takes time, and patience is needed when optimizing any website.
How the Timeline Can Vary
SEO doesn’t come with guarantees because each business, website, niche, and more comes with variables. The amount of time it can take to see results will depend on the competition, the keywords being ranked for, how fast the web crawlers start indexing the site, and more.
- Competition – If there is a lot of competition in the same local area, it will take longer to see results. If the area being targeted is global rather than local, there is naturally going to be a lot more competition and, therefore, results will take longer to see.
- Keywords – If the keywords being targeted are ones that also have a lot of other competition, results will take longer. This can be reduced by choosing local or long-tail keywords instead of more general keywords.
- Web Crawlers – This is something that the website owner can’t control. The web crawlers may find the website and index it quickly, but it could also take some time.
Keywords Make a Difference
Keywords, as mentioned, can make a huge difference in how long it takes to see results, and this goes hand in hand with how much competition there is for the business. If there are many businesses trying to gain a higher ranking for the same keyword, it’s going to take longer to see results. By narrowing down the keywords to local or long-tail keywords, it is possible to reduce the amount of competition and, therefore, speed up how long it takes to see results. The speed of the results can vary from keyword to keyword, as well, so it is possible to see results faster for ones that have less competition instead of ones that might be more competitive.
Avoid Major Errors
Mistakes made when optimizing SEO can often be fixed, but major errors may be more difficult. Black hat techniques are known for helping a website rank higher, but those who use these techniques will get caught. When that happens, the website could be removed from the search engine results completely, and a lot of time and expertise will be needed to fix this, if it can be fixed. It’s always best to avoid black hat techniques like spamdexing, as the potential for penalties that can damage, sometimes permanently, the ranking for a website is not worth it in the long run. Website owners can avoid this by working with reputable SEO experts.
Remember SEO Isn’t One-And-Done
The key point to remember is SEO isn’t something that’s done once and will stick around. Techniques should be adjusted, new keywords should be added, and content should be created to keep the website relevant for today’s visitors. It’s vital to keep on top of everything that changes with SEO in the long run and make adjustments to help the website not only rank higher but stay there and continue bringing in new visitors. The initial goal of SEO is to rank the website higher, and results can start to be seen in as little as four to six months, but from that point, the aim should be to keep the higher rankings and to start ranking higher for many new keywords as needed.
Though there aren’t any guarantees when it comes to how long it takes to see results with SEO, it is possible to start seeing changes within around four to six months. Website owners who want to make sure they’re doing as much as possible to increase the ranking for targeted keywords can get expert help with the SEO services from Symmetric. Take a look at their services today to learn more about how they can help your website by using the right SEO techniques to get a higher ranking and keep it in the long run.