The Key to Better Rankings: SEO and Email Marketing

Symmetric Design     August 12th, 2021
email marketing

The world of digital marketing is ever-evolving. As strategies get better, the competition gets tougher. Competing to get to the top five organic search results should not be your only priority. What you can do is put effort into other aspects of your content marketing.

Another way to increase your visibility is off-page SEO. While link-building can do most of the work, email marketing is something you can combine with SEO to achieve the same results. You can communicate with your audience better through personalized email content while boosting your other SEO content.

Email marketing is considered one of the most lucrative forms of marketing. The ROI you receive makes every effort worth it. However, without proper coordination within departments, it won’t make that much of a difference.

That is why combining SEO and email marketing can help improve your rankings, content, and business overall. Here are a few ways to combine SEO and email marketing:

Email Segmentation

You can’t effectively communicate with your audience and consumers if you aren’t targeting them. This means you need to segment your email list and start sending more specific and purposeful content, depending on the audience. Email segmentation is when you categorize your subscribers according to their interests and create content with that in mind. 

This increases your chances of attracting their attention and keeping it. If the content you create speaks to them, not only can it spur them to share this with others, but it can also encourage them to revisit your website. 

Automated Email Sequences

Email sequences are a series of emails sent to prospects, users, visitors, or customers, sent automatically using automation software. It can either be trigger-based or time-based, meaning the emails are sent when a particular action is met or a specific time of day is reached.

Every time your audience views your automated email content, it contributes to the flow of traffic. Depending on how extensive your email list is, the increase in traffic can be significant enough for search engines to notice. This can lead to your site going higher up the ranks.

Surveys

To produce content that search engines deem relevant and useful to searchers, you need to understand things from their perspective. What is their intent, purpose, or need? With this information, you can create content that will raise your rankings.

You can use email marketing to understand the audience. Create a survey that asks people about their desires, interests, hopes, fears, and anything else that might be relevant to your topic. From their answers, you can craft your content to be more relatable and valuable to them. 

Reuse Newsletter Content

Well-crafted newsletters can stay relevant and useful even after initial use. You can use newsletters to create exclusive content for a new audience. When you repurpose and reformat your newsletters, there’s a higher chance they might start ranking in search results. 

Provided that you follow SEO best practices and inform the audience that the content was published as a newsletter, you can make the most out of the content you create. Make it a point to let readers know that content like that only comes out once in a while for the general public. This gives them an incentive to become subscribers. 

Conclusion

While email marketing alone can’t improve your SEO efforts, it can help. It can be a highly effective way to drive traffic to your website and increase views and interaction with your content. All you have to do is use email marketing to connect and get to know your audiences better and then provide the content they want and need through SEO. You can do so much more by combining these two efforts to ensure results.

Symmetric Design is an SEO agency in Tulsa, Oklahoma. We offer expert advice, practical strategies, and digital marketing solutions to grow their businesses. Our mission is to provide our clients with high-quality work at a reasonable price.