You may have done SEO before and were not happy with the results, or you might be completely new to the SEO game. Either way, the exciting thing is that with an SEO Discovery, you will see all of the opportunities that exist in the digital world to bring in the type of leads that you want, whether that’s for the state of your business today, or where you want to be in the future.
We know you don’t have a grocery store, but for the purpose of this blog, and explaining technical things in a not-so-technical manner, let’s imagine that you do. Now let’s get into it.
What is an SEO Discovery?
So if you have a grocery store, why would people choose to shop at your store over the other stores in the neighborhood? SEO (Search Engine Optimization) is like making your store or business more attractive to online shoppers. And here’s how we do it.
Keyword and Competitor Research: Think of keywords as items in your store. People search for these items online, like “red apples” or “fresh bread.” Research helps you know which items (keywords) are popular and what other stores (competitors) offer as well.
Website Architecture and Keyword Mapping: Think of this as organizing your store. You want to put popular items (keywords) in easy-to-find places (website pages/sections) so customers can quickly see what you offer. It’s like placing fresh fruits in a section labeled “Fruits” right when you walk in the store.
Content Gap Analysis: A content gap analysis helps you see what you’re missing compared to your competitors. It’s like realizing that you need to stock chocolate because people love it, and they are looking for it, and you don’t have it.
Technical SEO Audit: This is like checking to see if your store is clean, well-lit, and easy to walk around. It ensures your store (website) is working smoothly and has no hidden problems, like a broken shelf or flickering light, that might annoy shoppers.
An SEO discovery is like figuring out what people want to buy (keywords), where to put those items (website organization), what you’re missing (content gaps), and making sure your store is in great shape (technical audit) so more people can find and enjoy shopping at your online store (website).
These are the nuts and bolts of an SEO Discovery, and how it can help shape your online strategy to change and grow your business. If you are the type of person that wants to learn about every little detail and not just watch the highlight reel, then by all means, read on. If not, you can stop here, and book a consultation with us, so we can discuss how an SEO Discovery can help you.
Keyword & Competitor Research:
Keyword and Competitor Research is like looking at what items (keywords) are popular and what other stores (competitors) are doing in the grocery business.
In your grocery store, you want to sell the most popular items so that more people come to your store. Keyword research is like finding out which items are in high demand. You might discover that people are searching for “ripe tomatoes” or “crispy chips” a lot. Knowing this helps you stock your shelves with the right items that customers want to buy.
Competitor research is like checking out the other grocery stores in your neighborhood. You want to see what items they have on their shelves and how they organize their stores. This helps you understand what your competition is doing well and where you can improve.
Here’s the value:
Better Stocking: With keyword research, you know what people are looking for, so you can stock your store with those items. It’s like knowing that everyone in your neighborhood loves apples, so you make sure to have the juiciest apples in town.
Competitive Edge: Competitor research helps you see what other stores are doing. If you notice that a nearby store is always packed because they have a great bakery section, you might focus on your bakery items to compete better.
Attracting Customers: When you stock popular items (keywords), your store (website) becomes more attractive to online shoppers. It’s like putting a big “Fresh Bread” sign in your store window because you know people are searching for it.
Understanding Trends: This research helps you stay up-to-date with what’s popular. Just like how seasonal fruits become trendy, online search trends change, and keyword research helps you adapt.
So, in our grocery store metaphor, keyword and competitor research is like studying what people want to buy (keywords) and how other stores are doing it (competitors), so you can make your store (website) more appealing and successful in the online world.
Website Architecture & Keyword Mapping
Website Architecture is like how your grocery store is laid out. Walking into a grocery store, you usually see sections for fruits, vegetables, dairy, etc. Everything is organized neatly so you can find what you need easily.
In SEO, website architecture is similar. It’s about organizing your website so that it’s easy for people to find what they’re looking for. Like in a grocery store, you want clear sections on your website for different topics or products. For example, if you have a website about food, you might have sections for recipes, kitchen tools, and food reviews.
Keyword Mapping is like deciding which products go in each grocery store aisle. Imagine you’re the store manager and want to ensure customers can find their favorite items quickly. You need to decide where to put the apples, bread, or cereal so that people can easily locate them.
In SEO, keyword mapping is similar. It’s about figuring out which words or phrases (keywords) people use when they search online for things related to your website. Then, you decide which keywords match each section of your website. For instance, if your website is about healthy eating, you might map the keyword “low-fat recipes” to the recipes section and “best blenders” to the kitchen tools section.
Why does this matter? If you structure your website and use the right keywords, more people can find your website when they search online. It’s like helping shoppers find their favorite groceries easily. In the online world, it helps more people discover your website when they’re looking for information or products related to what you offer.
Your website’s architecture and keyword mapping in SEO is about organizing your website and matching it with what people are searching for, like how a well-organized grocery store helps shoppers find their favorite foods.
Content Gap Analysis:
Now, think of your grocery store’s shelves as the pages on your website and the groceries on those shelves as the content (like articles, information, or products) you have on your site. Your website is like a virtual store where people come to find information or products.
Here’s where the content gap analysis comes in:
Content Gap Analysis is like looking at your grocery store shelves and making a list of all the things you don’t have but that your customers might want. For example, if you notice that many shoppers ask for gluten-free products, but you don’t have any, that’s a gap in your offerings.
In SEO discovery, a content gap analysis is similar. It means looking at your website and figuring out what important information or topics are missing that people are searching for online. It’s like finding out what’s not on your virtual store shelves that people are looking for.
Why is this important? Well, if you fill those gaps in your grocery store by adding gluten-free products, you make your customers happier because they can find what they want. Similarly, in SEO, when you identify content gaps and add missing information or articles to your website, you make it more helpful for people searching on the internet.
When your website has the information or content people are looking for, it’s more likely to appear in search engine results. This means more people will visit your website, just like more shoppers will come to your grocery store when they know they can find what they need.
Technical SEO Audit
Technical SEO Audit is like ensuring your grocery store is in excellent shape, both inside and out, so that customers have a smooth and enjoyable shopping experience.
You want your grocery store to be the best place for people to buy their favorite items. However, customers might get frustrated and leave if your store has problems like broken shelves, flickering lights, or confusing signs. A technical SEO audit is like having a team of experts inspect your store to fix these issues.
Here’s the value:
Smooth Shopping Experience: Just as you want your store aisles to be clean and well-organized, a technical SEO audit ensures that your website functions properly. It checks for things like broken links, slow loading times, and mobile-friendliness. This ensures that when people visit your website, it’s easy for them to navigate and find what they need, just like how you want your store to be easy to walk through.
Search Engine Friendliness: Search engines (like Google) are like maps for online shoppers. They need to understand your website to recommend it to people. A technical audit helps ensure that your website is properly structured so that search engines can read it easily and rank it higher in search results. It’s like ensuring your store is located in a prime spot where more people can find it.
Security: Security is crucial in both physical stores and online. Just as you’d want to prevent theft or damage in your store, a technical SEO audit checks for security issues on your website, like protecting customer information. This builds trust with your online customers, just as locking your store at night keeps it safe.
Better Performance: If your store is well-maintained, it runs efficiently. Similarly, a technical audit optimizes your website’s performance. This means faster loading times, keeping visitors happy, and encouraging them to stay on your site longer.
Staying Competitive: You must keep up with industry standards in the grocery business. In the online world, SEO rules and technology change frequently. A technical audit ensures that your website stays up-to-date, just as you’d update your store’s displays and technology to compete with other stores.
A Technical SEO Audit is like having a team of experts inspect your store, fix any issues, and ensure it’s a clean, efficient, and secure place for customers to shop. This helps your online store (website) perform better, attract more visitors, and compete effectively in the digital marketplace.
In Summary:
In the online business world, think of your website as your digital storefront and SEO discovery as the key to making that storefront shine. We’ve used a grocery store metaphor to help you understand the value of an SEO discovery, and it’s time to bring it all together.
Just as a grocery store owner seeks to stock their shelves with the most popular items and outshine their competitors, a business owner must optimize their website to attract more online visitors and customers. An SEO discovery is your roadmap to success in this digital marketplace, and it involves:
Keyword and Competitor Research: Identifying what people are searching for (the popular items) and understanding your competition to stay ahead.
Website Architecture and Keyword Mapping: Organize your website for easy navigation and ensure that your popular items (keywords) are prominently displayed.
Content Gap Analysis: Recognizing what you’re missing compared to your competitors and filling those gaps to meet customer demands.
Technical SEO Audit: Ensuring that your digital storefront is well-maintained, loads quickly, and is secure, just like a clean, well-lit, and safe physical store.
If you want to thrive online, invest in an SEO discovery. It’s the blueprint that will help you attract more visitors, outperform your digital competitors, and create a welcoming and efficient online experience for your customers.
Don’t let your website gather dust in the online marketplace. Contact us today to get started with an SEO discovery and watch your online business flourish. Your success is just a click away!