5 Alarming Signs Your Website Badly Needs a Redesign

website design

Is your website lagging in terms of views, visits, and purchases for reasons you can’t discern? Here’s a straight answer: your website badly needs a redesign right now.

In today’s online world, a website is a must for any personality or company to grow their business. Regular and potential customers spend more than 10 hours a day online to either work, browse, connect with loved ones via social media, or shop for their favorite items.

This transition from traditional retail to online is an opportunity one cannot overlook. Web design and SEO (search engine optimization) must be on point to capture a user’s attention even when at a search page index. Their landing page must be glitch and hang-free to retain site visits and prevent shifting to a competitor’s website.

But how do you know if it’s time for an update for your own site? Here are five alarming signs your website badly needs a redesign:

Slow Loading Speed

Remember what we mentioned earlier about being glitch- and hang-free? They fall under this first sign. Websites that don’t load in under ten seconds struggle with customer retention. In fact, instead of waiting for everything to load, they exit your site and look for another that can load faster. 

Web design and SEO are crucial to hitting the ideal loading speed as it fixes everything in the back-end to make everything in the front-end a much better experience.

Speaking of experience…

Clunky User Experience (UX)

Websites that retain the 90s feel of mismatched fonts and tiled designs or the 00s vibe of multiple options with clunky buttons are sure to keep customer retention and sales low.

Modern websites need a clean, simple layout with a maximum of two fonts (one for the main titles and another for the subheadings) and clear, hi-res photos on all pages. This visual symmetry and clarity will make it easy for a child, an adult, and even a senior citizen to navigate.

Outdated Brand Personality

Similar to a website’s UX is its outdated brand personality. A business’ corporate identity and image may have changed over time, but is it reflected in the website? Is the new logo up? Are the mission, vision, and core values reflective of the company today and not ten years ago when the website was first published?

If your answer to most of those questions is “No,” get to it! Your website is the virtual extension of your company’s brand.

Weak SEO

Search engine optimization draws Internet users to your site as it ranks in a search engine’s index. While the higher your rank, the more visible you are, the converse is also true. Low SEO ranking means your website isn’t even in the ten pages of a search engine index, leading to low visits.

Thus, web design and SEO go hand-in-hand. Your site needs Internet marketing to go along with its simplified UX. Partner with digital agencies specializing in SEO to brainstorm, create, and drive industry-related content online to convert page visits into sales.

Omnichannel Visibility

Websites have evolved from their traditional desktop-and-laptop-only access points. Since the launch of the iPhone in 2007, mobile devices such as smartphones, Android devices, tablets, and pads joined their computing cousins as modern access points to the Internet.

Thus, a website’s resolution and pixels must also be mobile-friendly, customized to accommodate various screen sizes. Ignoring this feature will cost your business as there are over six billion smartphone subscriptions worldwide.

Closing Thoughts

If your website suffers from even one of these signs, it badly needs a redesign now! Don’t miss out on the opportunity to grow your business by connecting with new customers online with a simple, straightforward website with excellent UX and eye-catching content. It will make all the difference in this brave new world.

Reach out to Symmetry Design today to create your updated website today! We’re a digital advertising agency in Tulsa, Oklahoma, that serves clients with high-quality services in SEO, social media marketing, logo design, copywriting, and more!

3 Pillars of an Effective Website Design

person web design

Most businesses nowadays have an online presence, but those ready to take their credibility further need a responsive and well-designed website. Decades ago, websites were a marketing afterthought as they only served to inform readers in a lackluster and clunky format. But in recent years, websites have evolved into the main point of reference for anyone searching for your services, products, how-to guides, or even musings. 

In the vastness of the internet and all the rabbit holes it holds, a website serves as a virtual home. Other marketing channels like social media may spotlight in 2021, but this and other platforms are like funnels that ultimately lead users to your website. With that in mind, web design now takes center stage in ensuring your website aligns with your business goals. 

What Makes a Successful and Results-Oriented Web Design?

Understand Your Buyer’s Persona 

Your website is the digital culmination of your brand, which means its contents need to inform curious readers about who you are and what makes your business unique. But before you can convince your audience to choose you above your competitors, it’s important to identify your buyer personas in the first place so you can understand their unique interests and challenges. 

Map Out the Buyer’s Journey 

With a persona in mind, you can map out the buyer’s journey and tailor it in a way that meets their individual needs. Web design can take that data and apply it to create targeted content that aids every stage of the buyer’s journey throughout your website. 

For example, your home page may enhance the awareness stage by giving concise details about your services. Your articles, videos, and other content can deepen their trust in your brand and help users in their consideration stage, while an optimized landing page with a killer call-to-action can result in more conversions during the decision stage. 

Logical Sitemap and Quality Content 

Your readers need to smoothly navigate your website without getting lost in the process, so part of an effective web design is to create a logical sitemap with the user experience in mind. Categorizing your content into the following can make it easier to explore your website:

  • About
  • Our Team
  • Contact Us
  • Mission & Values
  • Products/Services
  • Pricing
  • Basic
  • Pro
  • Premium
  • Blog

Each page has a part to play in reaching your website objectives, so it’s just as important to write compelling content for each one. 

The Bottom Line: The Role of Web Design in Your Website’s Success

A website goes beyond being a glorified digital brochure—it’s a space that bridges the gap between brands and target audiences. So other than beautifying your website, web design aims to incorporate elements that convey your brand’s message and generate results that meet your goals. 

Are You Looking for a Digital Marketing Agency in Tulsa, Oklahoma?

Building a website that can boost your branding and online presence can be a tedious process, especially when some trends and tactics make it harder to pin down what would work best for your business. 

Instead of going through a slow trial-and-error phase, our digital advertising experts at Symmetric Design can provide tailor-made solutions like web design services in Tulsa, Oklahoma, and more. Contact us today at 918-732-9510 for a free consultation and see how we can improve your marketing pipeline in more ways than one. 

4 Reasons Web Design Is Significant in Website SEO

men having a meeting

Web design, often overlooked, plays a huge role in website rankings. As people browse online for answers, search engines have found ways to rank the websites. These methods do a great job in producing high-quality content—including those with great web design.

Businesses that think of transitioning into the digital space should consider their website’s design, not for the aesthetics alone, but for the job it does for search result rankings on search engines.

1. Visibility on Search Engines

Having a website is only the first step in building a brand’s online presence. Another part of it is ranking and being visible on search engines. However, it’s easier said than done. Ranking on search engines isn’t as easy as it was before.

As one of the leading search engines worldwide, Google has implemented algorithms that help people get the best results possible online. As people need more accurate answers, Google’s algorithm depends on a website’s layout, content, and keywords to rank its content online, making it impossible to publish and get the best results right away simply.

2. Web Design and SEO

People must understand the link between web design and SEO. Web design isn’t only about how a website looks for the users but also about how usable it is for every user possible. A web design that is compatible with SEO is likely to draw more traffic. It’s also crucial for business owners to be aware of SEO’s importance in web design and its value to the design process.

A website, not SEO-ready, is a website that’s likely to fail in search engine rankings. Therefore, integrating SEO with web design is a consideration every web developer should practice all the time, including aspects such as navigation, linking, and content.

3. Content, Keywords, and Links

Content published on websites carries most of the load in SEO success. During the building process of your website, it’s better to let the web designer know what your business entails. In effect, it makes it possible for lists of keywords to be selected in the initial stages of development, depending on which ones users are likely to search for while browsing.

Content is essential in SEO, but publishers should avoid unethical practices that might flag their website. Search engines have become keener against websites that practice keyword stuffing and other forms of SEO malpractice. If possible, mention a keyword once or twice, depending on the need, and leave it be. 

Meanwhile, for links, it’s vital to keep links at a minimum and in necessary functions only, such as citing or directing to other websites.

4. SEO-Compliant Site

Search engine optimization requires people to follow a set of rules to help their content rank. If not, your website may be subject to ranking disqualification, meaning it will not be seen on the first pages of search results. If you’re not sure about the current SEO rules of leading search engines, it’s time to consult a professional web design service to help your website become SEO-compliant.

Producing an SEO-compliant website helps search engine crawlers search the totality of your website easier for rankings. Most of the time, technology and navigation are among the factors considered in search engine optimization. Therefore, ensure that SEO is incorporated into your website design process right from the start.

Conclusion

As web designers gain more access to more technology and options than before, optimizing a website has become a walk in the park. Although Google and other search engines have become keener in setting rules for the digital space, search result rankings still fall within the constraints of SEO and fair optimization practices. As soon as web design and good SEO intertwine, a website should rank high in no time.

Symmetric Design is a digital advertising agency in Tulsa focused on bringing search engine optimization and web design together. We want your website to rank better on search engines. Stay on top of the results by scheduling an appointment with our talented team today.

Web Design 101: Best Web Design Practices to Use in 2021

designing a website

The pandemic forced businesses, especially those with brick-and-mortar shops, to look for new ways to reach their audiences online. This further emphasized the importance of having a well-designed website.

When it comes to user experience, you only have around 50 milliseconds to make a first impression. This means less than a second is enough time for visitors to decide whether they want to bounce off to another site or stay on yours.

To ensure you create the right impression and encourage prospects to learn more about what you offer, you should make sure to familiarize yourself with common web design practices and use them on your website. Here are some of them:

Use Well-Thought-Out Visuals

Images and videos are more engaging and easier to digest than written content. They can also convey your brand messaging and story better than text. This is why instead of adding a textual explanation about your products or services, use infographics, diagrams, and explanatory clips.

This visual content must be self-explanatory. It should also showcase the best features and benefits of your offerings. If necessary, add little text to supplement your photos and videos.

Keep Text to a Minimum

People are bombarded with too much information. If your website visitors are welcomed by massive text blocks or your content is difficult to comprehend right away, they are likely to exit the tab and move on to your competitor’s website. Prevent this from happening by keeping your text to a minimum.

Effective website copywriting is the way to go. Avoid using large walls of text and write snappy sentences instead. Describe your products and services using as little text as possible while ensuring your content contains in-depth information your potential customers need to know about your offerings.

It’s also advisable to use shorter paragraphs filled with fresh, relevant information. If you need to use longer sentences, mix them up with shorter ones for variety.

Invest in SEO

Besides web design practices, learn more about good search engine optimization (SEO) practices to ensure your website’s success. It involves adding relevant keywords to your content, but this strategy is more complicated than that. It requires you to focus on different on-page elements, like keyword optimization, internal linking, mobile-friendliness, ease of navigation, and user experience.

Let search engine crawlers examine your content more easily with a well-constructed XML sitemap. This sitemap shows crawlers show your location, updates, and the connection among all of your web pages. It also avoids content and web page duplication. Collaborate with a trusted digital marketing agency to make this sitemap.

Use the Right Color Scheme

Your branding is your company’s identity. Because of this, make sure your web design reflects your overall branding strategy. For instance, your website’s color scheme must be consistent with your branding to allow your customers to easily recognize you across different marketing channels.

Conclusion

E-commerce purchases in 2023 are expected to make up for 22 percent of the global goods market. Since customers are attracted to well-designed websites, don’t miss out on the opportunity to grow your business online by keeping these web design practices in mind. If you’re now ready to give your website a boost in aesthetic appeal and performance, seek web design services today.

Symmetric Design is a web design company in Tulsa that helps businesses grow by creating well-designed websites for them. To convert more visitors and boost your profits, contact us today.

What Pages Should You Have On Your Website?

website home page

The process of building your website, as any expert or experienced business owner will tell you, is like an onion: it seems so simple when you first look at it, but there are more layers to handle once you’re deep in the process. 

Regardless of how complex you’d like your website to be or how much you’re willing to invest in it, there is so much to consider and deal with when building it. From crafting the right design and ensuring its responsiveness to handling back-end development and search engine optimization, you’ll need to get your hands dirty with a lot of things if you want to build the best online presence. 

Among the different factors that you’ll need to delve into, content is one particular item that stands out—which eventually leads to one question that you might have in mind: What pages am I supposed to have on my website?

Essential Pages to Have

While it’s clear that development and design are vital components that make a website effective, progress and results only come with well-curated content.

As the meat of your online marketing strategy, web pages should provide everything that your searchers or potential customers need. There is an assortment of options to choose from and add to your website, and it can be quite difficult to list down what you should start working on.

Fortunately, we’ve gone ahead and put together this list of must-include pages so that you get things done right the first time: 

1. Home Page

Your home page is the absolute first thing you need to work on. As a sort of “portal” for everything else, your website’s homepage is responsible for filling your visitors in on what they can expect, where they should go if they’re looking for something, and what your company’s all about. 

With this page, you’ll need to create something eye-catching enough to entice viewers in to view the rest of your website, which can usually be done with the following features: 

  • A brief introduction
  • A summary of your services
  • A call to action
  • A way to get in touch
  • Client testimonials
  • A vision statement

2. Products/Services Page

It’s crucial to have a page on your site dedicated to showcasing everything you may offer, whether it’s certain products, services, software, and others. By creating a page that shows a summary of your products and services, a filter for sub-pages, and a clear call-to-action for each listing, you’ll be able to rake in more conversions in no time! 

3. Case Studies Page

Also known as a client or portfolio page, a case studies page is a must-include for any website. Today’s customers are keen on seeing valuable proof of a company’s capabilities before purchasing. By compiling your past work and putting it on a single page that visitors can access, you’ll be able to convince potential clients that you’re worth taking a chance on! 

4. Blog Page

With more consumers searching for product or service information online, businesses must help them out by providing valuable resources—which is where blogs come in. Through the help of a blog page, you’ll be able to engage with customers and potential prospects much better because it allows you to: 

  • Answer common questions about your service, product, industry, or company
  • Share information on new products
  • Express your sentiments on industry trends
  • Impart expertise to readers
  • Increase your SEO rankings and conversion rates

If you’re looking for the best combination of pages that will help give your website the sense of completeness it needs, it’s ideal to consult with a web development professional—such as Symmetric Design!

Conclusion

When you dive deep into the process of building a website from the ground up, you’ll quickly realize that one of the most crucial steps is choosing the right pages to work on. By starting with the four basic options mentioned above, you can put together the best platform from the ground up! 

Symmetric Design is a digital advertising agency in Tulsa that helps businesses with web design and SEO. Get in touch with us today!