3 Reasons Your Business Needs a Long-Term SEO Strategy

SEO Analytics

Every business wants its website to remain relevant and gain a lot of traffic. To do so, they need to implement various data-based practices that will help boost the site’s visibility. One of the main aspects that brands have to focus on is search engine optimization (SEO). 

What Is SEO?

People often use search engines, such as Google or Bing, to surf the web. They search for certain keywords or phrases, and they click on the sites that answer their queries or have what they need. The search engines’ algorithms determine which websites may be helpful to the user and show them at the top of the results page.

SEO allows your website to rank for the most relevant search results depending on what it contains. In essence, if the algorithm determines that your site is relevant and optimized, it may place your link among the top results—this is one of the main factors that drive website traffic. SEO is a key player in boosting your online presence.

Why Do You Need a Long-Term SEO Strategy?

Although numerous organizations already focus on implementing effective SEO techniques, many fail to realize that SEO is not a quick fix to their problems. It’s an ongoing practice that they have to maintain if they want to stay relevant in an ever-competitive market. Having a long-term strategy is crucial for businesses for many reasons, which we will explore below.

Reason #1: SEO Is Constantly Evolving

The realm of SEO is not a static one; much like other technologies, it’s in a state of constant evolution. As it changes rapidly, your business has to continually adapt or you’ll risk fading into obscurity. What may have worked for you before may not be relevant now, so short-term fixes will likely amount to nothing in the long run.

Implementing a long-term strategy will allow you to adapt to the constantly changing environment of SEO. In doing so, you empower your business to stay ahead and transform itself to perform better despite any sudden shift.

Reason #2: Change Doesn’t Happen Overnight

As previously mentioned, SEO isn’t a quick fix, and implementing best practices on your website will not typically show immediate results. Your site will not instantly appear on top of the search engine results page (SERP) unless you pay with a PPC ad campaign. For many businesses, the improvement is gradual, with some only reaching the top spots after years of trying.

Reason #3: Long-Term Success Requires Long-Term Effort

You should never rely on quick fixes to ensure your long-term growth. There is no shortcut to success—and even if you do succeed, it may not be long until competitors outperform you. By continuously improving your SEO practices, you can continue to reap the fruits of your efforts even years down the line.

Contact a Reputable SEO Agency in Tulsa

Everyone wants their website to generate traffic and create buzz, and SEO practices can help address these needs. However, they are not designed to be just a one-time solution. Long-term SEO strategies are critical to ensure success and growth well into the future.

If you’re looking for an SEO agency in Tulsa, OK, Symmetric Design can help. Let our team of specialists continuously implement practices and developments that empower your business to grow even further. Contact us and request a quote today!

How to Properly Optimize Your Logo to Increase Searches

image seo

Everyone knows that using the right logo is crucial for any marketing strategy. Aside from creating the right brand image for your business, a logo may be optimized to make for more effective searches that will lead to more conversions later on. 

While this may sound perfect on paper, it may not always be the easiest and straightforward thing to do. This is especially true if you are unsure of where to begin in optimizing your logo for effective optimization for searches. This blog post will shed light on how logos should be optimized and how they can affect online searches. 

How to Properly Optimize Your Logo to Increase Searches

Search engine optimization is not a new marketing tactic. It helps drive traffic to your website and increase conversions, which will directly help you reel in more sales and gain new customers. Optimizing your logo can have the same effect.

Here is a list of ways you can optimize your logo and reap the benefits later on. 

1 – Check Your File Name

Remember that your logo’s file name matters. Just like using relevant keywords within your content may help boost your findability on the internet. Google and other search engines usually decide the rankings of websites by looking into how much value they can provide their website visitors. 

If you include a relevant keyword in the file name of your logo, these search engines will tag your website as one that will have what your target audience is looking for. This may have a direct impact on whether your website will rank on search engine results pages. 

2 – Use Alt Text

The alt text on images is another way to help boost your SEO. Putting a relevant keyword in your alt text will optimize your logo. Every time your logo appears on your website, this alt text tag will appear on the unseen HTML code, making your website even more optimized in the process. 

Just like with the file names, using alt texts will help direct traffic to your website. This will increase your brand awareness and trust rating on search engines. 

3 – Choose Keywords That Are Relevant

One good tip to remember is that you need to choose keywords that are relevant to your target audience’s needs. This will ensure that your website and content will be more easily found by the people who will truly benefit from your business’s products and services. 

Remember that using just any keywords, and not bidding for high-ranking ones, will not make your website rank higher. Making sure that your keywords are relevant to your niche will make all the difference. 

Why SEO is important

It is already mainstream knowledge that using search engine optimization is one of the cornerstones of getting. noticed by your target audience. Proper SEO will ensure that your website and content will be more easily searchable by search engines and people who need it the most. 

Conclusion

Search engine optimization tactics are becoming more mundane and commonplace. They make it easier for people to find what they are looking for. Businesses with websites that have optimized logos will have all the more chances of getting found by their target audience. 

Should you be in need of high quality logo design in Tulsa OK, come to Symmetric Design. We make it a point to help you stand out from the crowd and be seen by the people who matter the most. Contact us today and get a stellar logo your loyal customers will love!

The Different Ways Social Media Can Boost Your SEO

woman using laptop

Social media is now an integral part of our lives. There used to be a time when we were only made aware of news, current events, gossip, and even our friend’s recent achievements by a slow influx of traditional media and text messages. Nowadays, everything can be found in search engines and social media platforms.

This trend has changed how business is conducted, so much so that they are now using social media as a valuable promotion tool. You wouldn’t find any other method of boosting a brand’s visibility online other than SEO and social media platforms; that is why it is important to be familiar with them overall.

If you happen to be a business owner, chances are, you want to accomplish the same thing as some of the major brands today. You want to extend your company’s reach, and you want more people to take a look at your products and services in the hopes of boosting your sales.

If that’s your main goal, do not worry. SEO and social media work hand in hand to help you achieve just that. Social media is the fuel that drives SEO. If you want to know how it is done, look no further than the following examples below.

1) They Allow Your Keywords to Stand Out

Social media has always been about interactions. When SEO isn’t garnering you enough attention, it’s time to look at the bigger picture and expand what you can do further. With the help of your social media accounts, you will be able to make your SEO keywords more visible, thus, leading your target audience towards your main landing page. This will earn you more organic traffic in the process.

2) They Will Rank Your Brand Higher

If you are worried about your backlinks going nowhere, don’t fret. Social media pages can help. The thing about backlinks is that they often look suspicious if posted without any form of context. Using social media, you will be able to expound on the backlinks and turn them into a major part of your content. You do not need to write a paragraph-long statement about that; you just need to make it look natural.

3) They Add a Sociable Aspect to Your SEO Content

Reading an SEO article about a product or service is like listening to a faceless person describing their features to you. There is no one to interact with. Luckily, social media pages allow you to interact with your target audience, letting them ask their follow-up questions. By giving them definite answers, you may just be able to convert them into paying customers.

Conclusion

Whether you are the owner of your own company or a media practitioner in the field of marketing, you must remember that SEO and social media will always go hand in hand. They may not depend on one another, but they surely complement each other’s strengths. They also regulate each other’s weaknesses when it comes to garnering the target audience’s attention. 

In such cases, allowing the social media platforms to represent the brand will make the keywords stand out and allow the company to rank higher in search results. It can create an interactive personality for the brand overall. Invest in a good marketing strategy that involves both and watch your sales increase over time.

If you are looking for a digital advertising agency in Tulsa that will help you with your SEO and social media marketing, look no further than Symmetric Design. We specialize in web design, logo design, branding, and more. Contact us today and let us discuss your marketing options.

Looking to Improve Your Website’s SEO Ranking: Read This

man using laptop

In today’s day and age where the internet is a deciding factor in the overall success of a business, it’s clear that digital marketing should be a top priority. 

With constant reminders to improve your approach, it’s impossible not to have a list of items you need to consider when improving your online presence. From chatbot creation and e-mail marketing drafts to social media posts and video sales letter creation, there are all sorts of different things that will grab your focus. 

As you make improvements with your business’s digital presence, you’ll eventually set your sights on bigger projects to keep the hallmark results coming in. One example of a more extensive effort to attract opportunities for profit, conversions, and brand retention is Search Engine Optimization (SEO) work.

This brings one question to mind: how can you improve your website’s SEO ranking? 

The Importance of SEO In Today’s Marketing Landscape

Consumers turn to engines like Google and Bing to cater to their curiosities, make purchases, and handle various tasks in their routines. Google sees over 3.5 billion searches every single day—that makes for an astounding 40,000 search queries being processed every second! 

With a growing number of online consumers depending heavily on platforms like Google, it’s clear that any business should use SEO to their advantage. When done correctly, in fact, this key practice can help even the smallest of businesses easily attain more visibility on the web and attract more profit and customers with ease! 

Tips To Improve Your Website’s SEO Rankings

At this point, you’re probably setting your sights on leveraging the power of good decisions and proper planning to get your business’s website high up the search engine ranks. Thankfully, improving your ROI, driving more traffic to your website, and generating more leads isn’t as difficult as you may think—in fact, it all boils down to using the right tips: 

Tip #1: Work on Your On-Page SEO

To give your website the ranking boost it needs to thrive and succeed, nothing works better than perfecting your on-page SEO.  This is the process of optimizing web pages using target keywords, so they rank higher, attract more traffic, and convert more. 

With the use of a well-structured strategy that includes techniques like URL structure tweaks, meta description optimization, and title tag keywords, you’ll be able to climb the rankings ASAP!

Tip #2: Stick to Your Keywords And Use Them To Your Advantage

Another key practice that will pay dividends in your SEO strategy is identifying your target keywords and using them properly.

Even the simplest selections that embody your brand and its content can make a huge difference. The keywords you choose can make a difference between first-page status and complete obscurity, so double down on your targeting efforts ASAP! 

Tip #3: Enlist the Services of an Expert

Finding success with your SEO strategy and helping your website land on the first page of search engine results is a task of many details—the majority of which you can’t entirely handle on your own.

You see, reaching the highest ranks of your targeted keywords is a game of acting fast, acting right, and acting consistently—three key elements that can take up a whole lot of time you can use for other things. Fortunately, you won’t have to compromise your results or work scope to earn first-page rankings because this is where the services of a professional like Symmetic Design come in handy! 

Conclusion

Among the many goals you can strive to achieve when taking your digital marketing strategy to the next level, nothing can work better than proper SEO work. Once you start implementing the three key tips mentioned above, you’ll be able to elevate your website performance and increase your visibility, profits, and visits.

Symmetric Design is a digital advertising agency in Tulsa that helps businesses with web design and SEO. Get in touch with our experts to take your business to the next level!

5 Simple Tricks to Make Your Website More Visible Online

Searching on websites

Now that the whole world is going digital, it is expected that a business without a website is bound to lose many opportunities. But having one without enough traffic or visitors would not help much in the growth of your business either. 

A website is specially designed to benefit potential customers. The number of visitors reflects the number of opportunities that your business comes across. At the end of the day, your website should work on generating enough qualified leads, building customer relationships, and expanding the reach of your business, or else it means a failed investment.

Fortunately, making search engines notice your website is possible. Here are some tricks you can use to make Google pay extra attention to your site. 

  • Set Target Keywords Per Page

Google is pretty technical when it comes to ranking pages. It generally pays more attention to web pages that are well crafted for a particular purpose. For example, a page specially made for a specific topic would do well if it also uses high-volume and relevant keywords. 

When this keyword is present and used naturally in the article and is also included in the article’s headings, title, and tags of the article, then it can increase the chances of your web page appearing on the first page of the search results. 

  • Design Each Page for Easy Crawling

Search engines use crawlers to discover new pages available on the web and bring back the data to Google’s servers for future use. Your goal is for these crawlers to easily spot new web pages and store them on its server for quick retrieval once people search them. Here are some ways you can make crawling simpler for Google:

  • Add the keywords to the following: title, URL, meta description, and image alt tags
  • Link related internal pages to other parts of your website
  • Conduct regular personal SEO audit for your website to check its status and how else you can improve it

 

  • Add More Blog Content

Your efforts should not stop after creating the website. It will help if you continue to produce online content to help your search engines recognize your website. If you want to give your website a higher chance of appearing on search engines, you must create content that people would find helpful. Doing so would also make your website relevant to people and make it appear more frequently in search results.

  • Add Your Website to All Possible Online Platforms

Be strategic and add your website address to all available online platforms. Add it to the website corner on your Facebook, Instagram, LinkedIn, Google My Business (GMB), Local.com, Yellowpages.com, and more. People who are curious enough will check this part of your profile. When they see the link to your site, it would be easy to visit and browse your page directly.

  • Secure a Verification

Make sure that you also verify your GMB profile. Once your profile is verified, you can control and view the data available in the Knowledge Panel. It enables you to see insights such as the types of searches that lead people to your business profile, where people see your GMB listing, and more. It would also allow companies and organizations to provide feedback on the available data. 

Conclusion

Website visibility is dependent on many factors, and all of them must be considered from the conceptualization to the creation of the website. Online visibility allows your business to establish a reputation. It also enables users to find your site organically. 

The more people know about your business, the better the chances for your business to do well. One of the best ways to increase your site visibility is to rank well in search engines, and that is where your SEO efforts can come into play.

Symmetric is a Tulsa web design and SEO agency that can help you build a compelling online presence. We make sure that your site looks good, is visible in searches, and brings you qualified leads. Schedule a free consultation with us today.